Confidential offer. The brand name, website, and full financial statements are provided after signing a Non-Disclosure Agreement (NDA).
Established online brand for women’s and men’s swimwear made with tan-through fabric — a specialized material that allows sunlight to pass through and enables an even tan without swimsuit lines. A niche product with few direct competitors, high margins, and proven demand.
Sales are conducted through the brand’s own Shopify store, primarily in the USA and Australia. Operations are fully remote: production through a long-term manufacturing partner, logistics through a 3PL warehouse, with no office and no employees under employment contracts. The brand was launched in 2023; the operating company was registered in 2020.
FINANCIAL PROFILE (last 12 months, August 2025 – July 2026, rounded figures in USD)
- Annual revenue: over USD 1,000,000
- Adjusted operating profit: approximately USD 100,000 annually
- Gross margin: 73–75%
- Advertising: approximately 62% of all expenses — the largest lever for profit growth
- Product manufacturing: approximately 22% of expenses, with stable pricing and a long-term supplier
- Inventory on hand: approximately USD 150,000 at cost, approximately USD 880,000 at retail prices
Figures are rounded. Exact monthly reports for 19 full months, Shopify reports, bank statements, and SKU-level inventory lists are provided to serious candidates after signing an NDA. All profit adjustments are traceable to bank statements.
KEY FEATURES
- Two established product lines — tan-through and Flawless
- Registered European trademark (EUIPO, classes 3, 24, 25, 26, and 35)
- Fully remote model, with no office, no leased premises, and no employees under employment contracts
- 19 full months of accounting history
WHAT THE TRANSACTION INCLUDES
- Shopify store with full sales history and customer database
- Registered European trademark (EUIPO)
- All available inventory — approximately 12,600 units
- Established relationships with the manufacturer, packaging printer, and 3PL logistics partner in Sofia
- Advertising accounts with history, email list, social media channels, and Trustpilot profile
- Full training and transition period from the current owner
UNTAPPED POTENTIAL: THE EUROPEAN MARKET
The brand has practically not been developed in Europe. Sales are concentrated in the USA and Australia, while the European trademark is already registered and the logistics warehouse is located in Sofia — meaning the legal and operational foundation for entering the EU is already in place but has not yet been utilized. Europe is a mature beachwear market with strong purchasing power, shorter and cheaper deliveries from the Sofia warehouse compared with transoceanic shipments to the USA and Australia, and significantly lower competition in the tan-through niche. A buyer with experience in European e-commerce could launch localized stores for the German, French, Spanish, and Italian markets, run advertising through new ad accounts, and effectively add a second market on top of the already operating business without changing the product, supplier, or warehouse.
UNTAPPED POTENTIAL: THIRD PRODUCT LINE
The brand currently operates with two product lines — tan-through and Flawless. The registered trademark also covers class 3 (cosmetics and skincare products), allowing expansion into sun-care and tanning-maintenance products — a natural extension of the brand positioning and a logical add-on purchase with every swimsuit. The same customer base, advertising accounts, and warehouse can support the new line, meaning a higher average order value without new customer acquisition costs. Beachwear, cover-ups, and accessories are also possible and can be produced by the same partner.
OTHER GROWTH LEVERS
Because advertising represents approximately 62% of all expenses, any improvement in its efficiency translates directly into profit — 10% more efficient advertising would mean a substantial increase in the annual result. Additional opportunities include retail and wholesale channels, developed but underutilized email flows, and seasonal collections.
PRICE AND PROCESS
The price is negotiable. The transaction consists of the operating business and all available inventory at invoiced cost. The business has been independently valued by an international business broker.
After signing an NDA, serious buyers receive: monthly profit and loss statements for 19 full months, Shopify reports, bank statements, and an SKU-level inventory list. A discussion and review of the processes with the current owner is also possible.