Investment opportunity: Established retail & e-commerce business in the white goods sector
An established and profitable business for the trade of white goods with damaged commercial appearance, with over 15 years of presence on the Bulgarian market, is offered for sale. The company operates through physical stores in Sofia and Plovdiv, a central warehouse, and a highly developed online channel with proven organic traffic and stable revenues.
The business is fully operational, with established processes, a trained team, and minimal dependence on the owner, making it suitable for both investors and strategic buyers.
Key indicators
Annual turnover: ~€1.1 million
Profit margin: 20%–80%
Assets (tangible and intangible): €200,000
Employees: 14
Locations: Sofia and Plovdiv
Structure: no debts or liabilities
Business model
Import from the EU and retail trade
Two sources of revenue: physical stores + online sales
Central warehouse with logistics infrastructure
Online store with organic traffic and SEO dominance
Online and marketing
WordPress + WooCommerce
Minimal advertising budget
Strong SEO strategy and link building
Over 580,000 unique visitors in the last 24 months
Maintained SEO dataset with over 2,500 keywords
What the deal includes
All tangible and intangible assets
Available stock
Operational processes and know-how
Transition period with training
Option for the current owner to take on a consulting role
Financial parameters
Available stock: ~150,000 EUR (at cost)
Reason for sale
Restructuring of the investment portfolio and focus on another sector.
Contact:
Serious inquiries only. Detailed information will be provided after signing a non-disclosure agreement (NDA).