For Sale: Developed Fashion Brand TERRA CAELI – Matching Clothes for the Whole Family
TERRA CAELI is an established brand in an attractive and emotional niche: matching outfits for parents and children, including collections with traditional Bulgarian motifs. The business is organized as a "turnkey" operation, featuring an active website, daily sales, a built-up audience, and content that converts.
What You Are Buying
Company: The legal entity behind the brand.
Domain & Website: terracaeli.com – a modern online store with well-organized categories, product pages, and visual assets.
Catalog of 1000+ Products: Family sets, "mom and me," "dad and me," seasonal collections, and formal occasion wear.
Brand Assets: Logo, product photography/video, banners, and ad copy.
Social Channels: Facebook and Instagram with a built-up community of over 70,000 followers and campaign history.
Operational Setup: Established processes for orders, packaging, courier services, and customer support.
Knowledge Transfer: Smooth transition and training available by agreement.
Strengths
Clear Niche: Low competition and high emotional value (gifts, family occasions, photoshoots, surprises).
Brand Recognition and Trust: Strong organic presence on Google (ranking #1, ahead of the main competitor) + an active audience.
Local Identity: Collections with Bulgarian embroidery and a focus on production in Bulgaria.
Wide Size Range: A rich variety of designs for the whole family.
Seasonal Predictability: Sales peaks during Christmas, March 8th, June 1st, and the first day of school, allowing for easy planning and scaling.
Growth Opportunities
Market Expansion: Selling on marketplaces (eMAG, Etsy), and expanding sales to the EU.
Product Lines: Creating capsule collections for weddings/baptisms, photo studios, and corporate sets.
Marketing: Leveraging user-generated content (UGC), influencers, occasion-based remarketing, product bundles, and subscription sets.
AOV/LTV Optimization: Personalized offers, bundling, and loyalty programs to increase average order value and lifetime value.
Who Is This Business For?
Families who want to build upon a solid, existing foundation without starting from scratch.
Entrepreneurs and brand managers seeking a working online business with a proven niche and ready traffic.
Manufacturers/Workshops who want a direct channel to end customers.
Marketing agencies looking for a scalable D2C project with an organic base.
We offer assistance if financing is needed.
Next Steps
Contact us via email for more information and to schedule a meeting.