For Sale: Developed Online Store for Women's Plus-Size Fashion
LoveYourCurvy.com is an online store for plus-size women's fashion, operating since 2021 with over 24,000 completed orders. The brand holds a registered European trademark and has a ready-to-use platform for international expansion, including a fully functional Romanian version of the site. LoveYourCurvy targets a bold, expressive, and visually active audience in the plus-size segment—a market that demonstrates sustainable growth and high customer loyalty.
What the Acquisition Includes:
Available stock: Approximately 6,000 items across all categories in the warehouse.
Online platforms: loveyourcurvy.com and loveyourcurvy.ro, including domains and hosting.
Registered European trademark (EUIPO).
Customer database: Over 24,000 completed orders and customer behavior data.
Full visual identity: Logos, brand messages, banners, photos, and videos.
Advertising accounts: Meta (FB and IG profiles with thousands of followers), Google, Trendo. The business has also worked with Glami and Releva, and their integrations are already in place.
Established operational processes: For import, customs clearance, and logistics.
Working procedures: With a customs broker and external warehouse partners.
Direct contacts: With suppliers in Bulgaria and worldwide.
Branded courier envelopes and packaging materials.
Operational Metrics:
Average order value: ~BGN 80.
Number of orders and monthly turnover depend on seasonality and the activity of advertising campaigns.
High repeat customer rate: Customers with 8+ completed orders.
Order repetition: Over 25% of customers return with 5+ orders.
Customer base: Over 10,000 people.
Potential for Growth:
The plus-size fashion market is rapidly growing yet still underserved, offering significant potential for market entry.
A fully completed Romanian version of the site with a .ro domain, Eushipment integration, a ready-made script for a Romanian-language customer service call center, and a ready Meta Business Manager advertising account with a configured pixel and catalog.
More active use of all marketing channels to increase turnover and efficiency: e-mail marketing, Viber, OLX, etc.
Good SEO with potential for further improvement.
Easy to reach a BGN 1 million annual turnover with just 2-3 employees and outsourced marketing services.