Anyone who runs a business is looking for ways to attract more customers and increase their profits. Unfortunately, very few entrepreneurs manage to achieve these goals. The truth is that this may be the result of incorrect market positioning. And, this inevitably leads to much lower sales and fewer customers.
Here are some tips that could help:
1. Too much talk about yourself - the truth is that the client does not want to hear about the benefits of your product. What he wants to know is how these advantages will solve his problem.
2. You are no different from the competition - if you do not differ from the competitors that offer the same product or service, how do you make sure that the customer will choose exactly you. Each of us is looking for a solution to a particular issue on Google, and if your company is not different, it's normal for the flow of customers to be lower.
3. Not clear marketing - if you confuse the client with your marketing message, do not expect him to become a client. Your message should be clear and accurate, presenting you in the best light.
4. Do not focus on a particular group - the claim that if you open to all you will attract more customers is completely wrong. What works for one is not suitable for another. Identify a target group and direct your efforts to them.
5. Compete by price - customers do not always choose the lowest price. In addition, there will always be someone offering a lower price for the same service.
6. You get too few - many companies set extremely low prices, though they do not earn enough. Do not underestimate your work and get rid of the fear that customers will leave you if you raise prices.