Just before Valentine's Day, a Bulgarian startup surprise with a completely new product on the market. iGreet creates the world's first chocolate ... with augmented reality. The product has no analogue in the world.
And what is it?
It is handmade fine Belgian chocolate that offers great taste and incredible surprise. iGreet have developed special mobile application of augmented reality, which add to the chocolate soft animation.
iGreet deals with the production of greeting cards featuring augmented reality. The cards are a new generation. They come to life before the eyes of the recipient and bring a completely different mood.
Startup was part of akseleratorskata program Eleven and has attracted investment from the famous entrepreneur Tim Draper. The entrepreneur and Eleven have invested a total of € 100,000 in iGreet. Currently, the company manages to stand alone, but also needs a serious investment if it wants to conquer and foreign markets.
Every new product from iGreet comes first on the Bulgarian market. The team working on the possibility of outsourcing as key objectives are Britain, America and Germany.
Besides the amazing chocolate that's perfect gift for any couple in love and wonderful cards, which are suitable for any occasion, the company is working on other products in which to integrate augmented reality. Among them are cupholders, business cards, books and more.
The team consists of young and talented people, creating diverse and innovative products. So far in the catalog of the company Imad over 50 types of cards for different occasions.
"We want to create a network of young artists and work with them constantly. You have to give them a place to express themselves and also to create a portfolio that meets the tastes of our customers. "Says Vicho Dimitrov, CEO of the company.